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“I want to play for a very long time,” says Devin Booker, a 6-foot-5 guard who is one of just six players in NBA history to have posted a 70-point game and who helped lead the Suns to their first conference title in 28 years last season. But, he adds, “I’m worried about life after basketball and building businesses that will be here once the ball stops bouncing.” Joining the NBA’s investing craze, he has acquired equity stakes in multiple companies, including sports video business Overtime and convenience store delivery app GoPuff, and is playing a hands-on role as a co-owner of coconut-water brand COCO5. Booker, who won an Olympic gold medal in Tokyo, also collects an estimated $8 million annually from endorsement deals with such brands as Nike and the video game Call of Duty, on top of his $31.7 million salary this season.

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