Instagram’s short-form video feature Reels is far behind its biggest rival, TikTok. Internal research reviewed by The Wall Street Journal shows Reels is struggling to get people to watch and create content for the platform.
WSJ tech reporter Meghan Bobrowsky joins host Zoe Thomas to discuss how Instagram parent company Meta is trying to close the gap.
https://www.wsj.com/articles/instagram-reels-tiktok-meta-facebook-documents-11662991777?st=lci3no72w7g2jxq&reflink=desktopwebshare_permalink
Photo: Jakub Porzycki / Zuma Press
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