Marriott and Hilton are five times larger than Hyatt by property count. But Hyatt’s portfolio shows it wants to play in a different league. With 70% of its rooms categorized as luxury and upper upscale, Hyatt has the highest average daily rate. So how is the hotel chain’s plan working for the company?
WSJ explores this strategy and how it attracts more than just overnight guests.
Chapters:
0:00 Hyatt’s size
0:34 Selling off assets not in luxury tier
1:10 Acquiring more luxury brands
2:31 Building a luxury audience
The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work–exploring everything from Costco’s “treasure-hunt” model to the economics behind Amazon’s AWS.
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