You are currently viewing Why Chinese Tourists Aren’t Returning Fast Enough for the Global Travel Industry | WSJ

Why Chinese Tourists Aren’t Returning Fast Enough for the Global Travel Industry | WSJ


Countries around the world are welcoming back Chinese tourists, once the largest source of tourism revenue globally. But even as China reopens its borders, the travel industry isn’t expecting things to bounce back to what they were just yet. Here’s why.

Photo illustration: Adam Adada

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