You are currently viewing Super Bowl Sparks a Twitter Ad ‘Fire Sale’ to Keep Advertisers | Tech News Briefing | WSJ

Super Bowl Sparks a Twitter Ad ‘Fire Sale’ to Keep Advertisers | Tech News Briefing | WSJ


Since Elon Musk took over Twitter, the platform has struggled to retain advertisers. But the company is hoping to score points with steep discounts on ads during Super Bowl weekend.

WSJ digital advertising reporter Patience Haggin joins host Zoe Thomas to explain why the big game might be Twitter’s best shot for a touchdown with advertisers.

Photo: Constanza Hevia/Agence France-Presse/Getty Images

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