You are currently viewing Shrinkflation May Leave Fewer Chips in Your Bag | Price Index | WSJ

Shrinkflation May Leave Fewer Chips in Your Bag | Price Index | WSJ


Consumers are growing savvy to shrinkflation, the practice of downsizing the contents of a product rather than raising prices. So companies are getting creative. WSJ’s Annie Gasparro explains how to spot it in all its forms. Illustration: Adele Morgan

More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video

On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM

#Shrinkflation #PriceIndex #WSJ

Leave a Reply