The following video is brought to you courtesy of the Wall Street Journal YouTube Channel. Click the video below to watch it now.
Starbucks, a $124.4 billion company, trails only McDonald’s as the largest restaurant chain by market capitalization. In this video, WSJ’s Heather Haddon explains how Starbucks used technology to garner its loyal customer base and why mobile orders are shifting the chain’s business priorities. Photo: Stanislav Kogiku/Zuma Press
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