You are currently viewing How Snap’s Stock, Once Up 700%, Plummeted in 2022 | What Went Wrong | WSJ

How Snap’s Stock, Once Up 700%, Plummeted in 2022 | What Went Wrong | WSJ


Snap shifted from overdrive to reverse this year as it prepares for its lowest period of sales growth since going public. WSJ’s Meghan Bobrowsky explains how Snap’s dependence on digital ads led to its restructuring efforts.

Illustration: Jacob Reynolds

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