Major American brands like Apple, Nike, Starbucks and McDonald’s are rapidly losing market share in China to new domestic rivals. Chinese tech company Huawei, sportswear brand Anta, Luckin’ Coffee and fast-food restaurant Tastien are eating away at these American brands’ market dominance.
WSJ’s Jonathan Cheng explores how Chinese brands are squeezing their U.S. rivals out.
Chapters:
0:00 Chinese restaurant Tastien
1:00 China’s importance to U.S. brands
2:54 Chinese nationalism
3:57 Rapid expansion
5:32 What’s next?
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