Ben & Jerry’s hasn’t shied away from taking a stand on social causes. WSJ’s Annie Gasparro explains how that’s helped the brand remain a leader in the U.S. ice cream market, despite some backlash against its political stances. Illustration: Adele Morgan
More from the Wall Street Journal:
Visit WSJ.com: http://www.wsj.com
Visit the WSJ Video Center: https://wsj.com/video
On Facebook: https://www.facebook.com/pg/wsj/videos/
On Twitter: https://twitter.com/WSJ
On Snapchat: https://on.wsj.com/2ratjSM
#BenAndJerrys #EconomicsOf #WSJ
