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Bond Premiere: Can 007 save UK cinemas?

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The new Bond film ‘No Time To Die’ could be a big boost for UK cinemas’ need for business.

Film ticket sales have slowly increased since cinemas reopened in May, but pre-ticket sales have soared in the lead-up to 007’s return.

Sky’s Ian King talks to the CEO of cinema advertising company Pearl and Dean, Kathryn Jacob.

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