Redesigned dealerships, colors and logo are all part of Kia’s multimillion-dollar effort to rebrand.
Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the industry. The Wall Street Journal breaks down Kia’s efforts to change consumers’ perceptions of the brand. Illustration: Ryan Trefes
00:33 – Kia’s logo history and brand image
02:04 – Breakdown of Kia’s new logo
04:05 – Kia redesigned its dealerships in the U.S.
04:47 – Kia’s aggressive EV projections
05:27 – How the Inflation Reduction Act threatens Kia
#WSJ #Kia #Rebrand
