In Japan, 7-Eleven has long led its American counterpart in prepared meals with foods like ramen and rice balls. But now, the world’s largest convenience store chain is trying to bring a similar range of food items to its U.S. stores, and market them to customers who associate the brand with Slurpees and pizza. American 7-Elevens are working on mimicking the Japanese distribution centers by upgrading their commissaries around the country.
WSJ explores how 7-Eleven is shifting its business strategy to focus more on food as cigarette and gas sales have begun to slow.
Chapters:
0:00 Japanese inspiration to American stores
1:01 7-Eleven’s origins
3:35 Prepared food
5:38 Innovation plans
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