It takes 1-800-Flowers.com a year to prepare for Mother’s Day. The business depends on more than 5,000 local florists and fulfillment centers to get orders of items like flowers, bouquets and even teddy bears to customers. How did the online florist become one of the leaders in e-commerce?

WSJ takes a look behind the complicated logistics of delivering 23 million flowers on the company’s most profitable day of the year.

0:00 The history of 1-800-Flowers
0:43 The logistics of the flower company
1:53 Preparation for Mother’s Day
5:00 The future of 1-800-Flowers

The Economics Of
How do the world’s most successful companies generate revenue? In this explainer series, we’ll dive into the surprising stories behind how businesses work–exploring everything from Costco’s “treasure-hunt” model to the economics behind Amazon’s AWS.

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