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Morrisons bid shines a light on the value of supermarkets

The following video is brought to you courtesy of the Sky News YouTube Channel. Click the video below to watch it now.

The recent rejected bid of £5.5bn for Morrisons has shed a light on the frequently overlooked value of supermarkets.

The UK’s fourth-largest supermarket chain has seen its share price soar after the proposal from the American private equity firm Clayton, Dubilier and Rice.

Sky’s Ian King spoke to market research specialist Fraser McKevitt about the history of overlooked supermarkets and what this bid means for their future.

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